Starting in 2000, Rolling Rock, the beer company, started hosting a music festival they called Rocking Rock Town Fair. Located in their hometown of Latrobe, PA, the brand brought out some of the biggest names in music, bands like Red Hot Chili Peppers, Moby, Fuel, and more. The festival continued until 2005, even going as far as becoming a touring festival in its final year, before Rolling Rock pulled the plug on the operation. This original Rolling Rock Town Fair shirt, in great condition with a few marks from prolonged storage, is from the first edition of the fest in 2000 when Red Hot Chili Peppers headlined.